Bombshell Sportswear are a leading female fitness brand, famed for their luxury activewear. We partnered with Bombshell to execute a global paid social strategy to with an objective to scale spend while improving core KPIs both in the US and new markets including UK, AUS, UAE.
Efficiency through automation
We leveraged engaging influencer Video creative targeting lookalike audiences, A/B testing audiences and messaging in new regions to drive effective new customer acquisition at scale.
Through application of our full funnel acceleration approach, we were able to scale spend per day by over 200%, at the same time as reduced Customer Acquisition Cost (CAC/CPA) and increasing RoAS.