Bombshell Sportswear

CASE STUDY

Bombshell Sportswear

SERVICES USED
  • Strategy
  • Paid Social

Bombshell Sportswear are a leading female fitness brand, famed for their luxury activewear. We partnered with Bombshell to execute a global paid social strategy to with an objective to scale spend while improving core KPIs both in the US and new markets including UK, AUS, UAE.

THE SOLUTION

Efficiency through automation

We leveraged engaging influencer Video creative targeting lookalike audiences, A/B testing audiences and messaging in new regions to drive effective new customer acquisition at scale.

Through application of our full funnel acceleration approach, we were able to scale spend per day by over 200%, at the same time as reduced Customer Acquisition Cost (CAC/CPA) and increasing RoAS.

6.2
Return on ad spend
18
RoAS for IG Stories
17
Customer Acquisition Cost

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