BeforeyouSpeak Coffee

CASE STUDY

BeforeyouSpeak Coffee

SERVICES USED
  • Strategy
  • Influencer Marketing
  • Paid Social
  • Paid Search
  • Social Media Management

Beforeyouspeak Coffee are one of the fastest growing global direct to consumer coffee brands. They asked us to scale their paid media efforts in line with launching an influencer marketing program in domestic and new markets to drive awareness, new user reach, engagement and revenue, leveraging UGC content for paid media & organic social efforts.

THE SOLUTION

A focused growth strategy

We partnered with Beforeyouspeak coffee to develop and execute a full funnel acquisition and retention strategy where we created customized creative to target segmented audience groups with a message specific to their past engagement with the brand. We used broad Interest Targeting and Lookalikes to drive customer acquisition and crafted a cross sell & upsell strategy based on past purchasing behaviors to increase repeat purchases, brand loyalty and Lifetime Value (LTV).

25
Global Influencers
35
Reach
18
Engagement Rate
11
Return on Investment
12
Customer Acquisition Cost
26
Increase in repeat purchasers

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