Overview

Leading CBD brand PureKana asked us to launch their influencer marketing program to drive awareness, new user reach and revenue through effective influencer campaigns and amplification through organic and paid social.

Our Solution

To bring this to life, we developed an influencer strategy that determined the correct personas, aesthetic, campaigns and creative that reimagined how PureKana was being marketed through social.

Our #pureresults campaign levered nano, micro & macro influencers/athletes to create educational and entertaining content around their lifestyles and how they integrated CBD into their lives, all driving to measurable digital KPIs of reach, engagement and revenue.

Branded content was re-purposed for use across PureKanas organic social channels and paid media efforts, leading to significant increases in Engagement, ROAS and efficient CPAs

Services Used

Strategy / Influencer Marketing / Paid Social / Social Media Management

8.1

Return on Ad Spend (Paid Social)

10

Return on Ad Spend (Paid Search)

50

Global Influencers

80

Reach

21

Engagement Rate