Overview

Bombshell Sportswear are a leading female fitness brand, famed for their luxury activewear. We partnered with Bombshell to execute a global paid social strategy to with an objective to scale spend while improving core KPIs both in the US and new markets including UK, AUS, UAE.

The Solution

We leveraged engaging influencer Video creative targeting lookalike audiences, A/B testing audiences and messaging in new regions to drive effective new customer acquisition at scale.

Through application of our full funnel acceleration approach, we were able to scale spend per day by over 200%, at the same time as reduced Customer Acquisition Cost (CAC/CPA) and increasing RoAS.

Services Used

Strategy / Paid Social

6.2

Return on Ad Spend (RoAS)

18

RoAS for IG Stories

17

Customer Acquisition Cost

“Bombshell Sportswear has been able to reach our target consumer and, through the strategy and execution by mint, achieve outstanding results and rapid scale in spend, while improving core cost per action and return on ad spend metrics.”

Chris ZimmermannPresident at Bombshell Sportswear